You Bought the Marketing Tools. Let’s Make Them Make Money.
Most companies own a marketing platform that could triple their pipeline and use it to send newsletters. The stages aren’t defined, the personas aren’t tagged, the automations don’t exist, and leads quietly die in the gaps. I build and run the demand generation system your tools were supposed to be, at whatever level of involvement you need: the plan, the build, or the whole operation.
The Tool Was Never the Problem
Here’s what I find inside almost every company I walk into: nobody agrees on what “middle of funnel” means. Contacts have no persona, so the CFO gets the same email as the end user. Hot leads wait days for follow-up while cold ones get called twice. And nobody can answer the question every owner asks: what will December revenue look like? The data to fix all of it is already sitting in your systems. It just was never wired together.
Three Ways to Engage. One Working System.
TIER 1: THE ROADMAP
Your complete demand gen blueprint, ready to execute.
I audit your current stack, define your funnel stages, design your persona segmentation, map the content each buyer needs at each stage, and specify every automation, integration, and AI enrichment worth building. You receive a strategic roadmap and a step-by-step implementation plan your team, any agency, or I can execute. Fixed scope, fast turnaround.
TIER 2: BUILD AND LAUNCH
The roadmap, executed end to end.
Platform setup or migration, integrations wired, persona auto-tagging live, lead scoring and AI enrichment running, workflows and nurture sequences built, dashboards reporting the numbers that matter, and your team trained to run it. You come out the other side with a working revenue system and the keys in your hand.
TIER 3: RUN IT MONTHLY
Your fractional demand generation department.
Everything above, plus ongoing campaign execution: the campaign calendar, content development, email and nurture programs, launch support, continuous optimization, and a monthly report that tells you what’s working in plain English. Quarterly strategy sessions keep the system pointed at your revenue goals. You sell. I run the machine.
What’s on the Menu
Every engagement draws from the same kitchen.
Core work
Funnel stage architecture, persona segmentation and auto-tagging, lead scoring, AI data enrichment, workflow and nurture automation, campaign development, dashboards and revenue forecasting.
Optional additions when they fit
An AI Lead Engine feeding your funnel daily, content and sales enablement development, website conversion improvements, webinar and event flows, CRM cleanup, and hands-on AI training for your team so the system outlives our engagement.
Your Platform or a Better One
I work in the platform you already own, or help you choose the right one before we build.
From the Blog
Which Marketing Automation Platform Actually Fits Your Business?
Not sure your current platform is the right one? I wrote a plain-English guide comparing them by business type, with real pricing.
Read the guide →Questions Leaders Ask
Do we have to switch platforms?
Almost never. The system matters far more than the software, and most platforms can run everything I build. If yours genuinely can’t support your growth, I’ll show you the math before recommending a change, and I’ll manage the migration if you make it.
We already have a marketing person. Where do you fit?
Great, they’ll love this. I build the system and train your people to run it, or run it alongside them. Most internal marketers are drowning in execution; giving them working automation and clear stages makes them dramatically more effective, not redundant.
How fast do we see results?
The Roadmap lands in weeks. Build and Launch engagements typically show measurable pipeline movement within the first full quarter, because defined stages and instant follow-up alone recover leads you’re currently losing. Velocity improvements compound from there.
What does it cost?
It’s scoped to your stack, your funnel, and how much you want me to carry. The Roadmap is a fixed-scope engagement and the natural starting point; many clients begin there and expand. One call gets you an exact number: (508) 217-6929.
What makes this different from hiring an agency?
Agencies execute campaigns on top of whatever system exists, and generic AI content is increasingly getting flagged and ignored. I build the system first: stages, personas, scoring, automation, trained on your voice. Campaigns run better because the machine underneath them works.
We’re a small team in Massachusetts. Is this overkill?
I’m based in Swansea and most of my clients are growing MA and RI businesses, not enterprises. The system scales to your size. A solo consultancy needs three automations, not thirty, and the Roadmap tier exists exactly for right-sizing it.
The Data Is Already in Your System. The Revenue Is Waiting Behind It.
One conversation tells you which tier fits, what it costs, and what your funnel could look like in ninety days.