Executive Marketing Leadership, Without the Executive Payroll
Your company has outgrown tactical marketing, but a full-time CMO costs $300K+ before the first campaign runs. A fractional CMO gives you the strategy, the leadership, and the revenue accountability of a senior marketing executive, embedded in your business for a fraction of the cost. I’ve built $1B+ in cumulative pipeline for leading life science, tech, and other growing businesses. Now that experience runs yours.
Activity Isn’t Pipeline
Here’s the pattern I see inside growing companies: marketing is busy. Posts go out, emails send, the website gets updates. And revenue doesn’t move, because nobody owns the system connecting all that activity to pipeline. Campaigns run without personas. Sales and marketing argue about lead quality because nobody defined the stages. The board asks what December looks like and gets a shrug. That’s not a people problem. It’s a leadership gap.
A Working Revenue Function, Not a Consultant’s Deck
I embed with your team as your marketing executive. That means owning the strategy: positioning, personas, funnel architecture, and the campaign plan that follows from them. Leading the people: aligning sales and marketing, directing your internal marketers and vendors, hiring when you’re ready. Running the numbers: dashboards, win rates, velocity, and revenue forecasts your board can actually use. And building it to last, so the function keeps working after the engagement.
One Executive, A Department’s Output
This is where my practice differs from a traditional fractional CMO. I build AI systems alongside the strategy: automated lead engines, AI-enriched CRM, content systems trained on your voice, and workflow automation that never drops a follow-up. My clients get executive thinking and force-multiplied execution from the same engagement. It’s why a fractional model can outperform the full-time hire it replaces.
Case Study
A CRO biospecimen services program scaled to 3,500+ monthly leads
The proof lives in the portfolio.
Read the case study →
Case Study
A mid-sized CRO’s marketing acceleration that transformed pipeline growth
Read both case studies.
Read the case study →Built for Companies Between “Too Big to Wing It” and “Too Small for a CMO”
My deepest domain expertise is life sciences: diagnostics, genomics, CROs, biotech tools, and health tech, where I’ve led GTM across 130 countries. The same system thinking serves tech companies and growing regional businesses ready to professionalize their revenue engine. If you have a product that deserves better pipeline than it’s getting, we should talk.
Questions Founders and CEOs Ask
How much of your time do we get?
Engagements are shaped as a monthly retainer scoped to your stage: typically a set leadership rhythm of strategy, team direction, and execution oversight, with hands-on building where it moves revenue fastest. We define the rhythm together on the fit call so expectations are concrete before anything starts.
How is this different from hiring an agency?
An agency executes campaigns; nobody there owns your revenue number. A fractional CMO sits inside your business, accountable for pipeline, directing every vendor and channel toward it. Many clients keep their agencies. They just finally get pointed in a coherent direction.
Do you only work with life science companies?
Life sciences is my deepest bench: CROs, diagnostics, genomics, health tech. But the revenue system I build is universal, and I actively serve tech companies and growing businesses across Massachusetts and Rhode Island. Call (508) 217-6929 and I’ll tell you honestly whether your market fits.
What happens in the first 90 days?
Diagnosis first: funnel stages defined, personas segmented, stack audited, quick wins shipped. Then the strategic plan with revenue targets and the campaign architecture to hit them. By day 90 you have a working rhythm, honest dashboards, and momentum you can see.
Will you work with our existing marketing team?
That’s the ideal setup. Your team gets senior direction, better systems, and AI leverage they didn’t have; I get execution capacity. I direct, coach, and build alongside them. When gaps exist, I’ll tell you whether to hire, automate, or outsource, in that order of honesty.
What’s the first step?
A 20-minute fit call. Bring your revenue goal and your biggest frustration. I’ll tell you what I’d attack first and what an engagement looks like for your stage. Call (508) 217-6929 or use the contact form.
Your Next Stage of Growth Needs an Owner
One conversation tells you whether fractional leadership fits, and what your pipeline could look like two quarters from now.